toolbox
We honestly think there is too much focus on the next great idea, and too little focus on the capabilities that will get us there. We encourage you to try out our process and tools on your own or together with us - if you work people centered we are happy.
FRAMING
It may seem banal, but you must agree why you are doing the project and how you are going to use the results - before you start the project. Therefore it is crucial that you frame your project together with key stakeholders. Remember to ask lots of questions and align expectations.
IMMERSION
Immersion requires you to purposefully put aside your worldview in order to understand other people's experiences of things. Use ethnographic methods like digital ethnography or in-depth interviews to immerse yourself in their lives. Gain direct experience with their context and behaviour.
EMPATHY
Empathy is the capability to place yourself in another’s position, and your insight should build this capability within your organisation. Turn data from your ethnographic fieldwork into a coherent narrative where insights are described through pictures, quotes and most importantly videos from the field.
OPPORTUNITY
You now know how other people view the world, and it is time to look for unmet needs and frictions that your organisation can relief. Carefully identify strategic opportunity areas that fits your business, and start ideating on ways you can add value to people's lives.
ACTION
It is time to bring your solutions to life and to market. In this final phase we encourage you to create (live) prototypes, test iteratively and create a roadmap. Trust that your solution will be successful because you kept the people you want to serve at the heart of the process.
